About kyle

Kyle is an award winning creative leader with over twenty years of global experience building brands, creative cultures and work that gets noticed.

Since July 2025, he has led ABC Creative, the Australian Broadcasting Corporation’s multidisciplinary in-house creative team, bringing together art direction, film, design, audio and emerging technology across one of Australia’s most distinctive and culturally significant brands. Within his first year, Kyle led a major evolution of the team’s creative ambition, structure and capabilities, culminating in ABC Creative being named Creative Team of the Year at the 2026 Global Entertainment Marketing Academy Awards, alongside five Gold and three Silver awards across campaign work, audio and design.

Across his career, Kyle has combined strategy, creativity and innovation to solve complex brand and business challenges. His experience ranges from launching new products and repositioning billion-dollar media companies to building creative capabilities inside large organisations and leading integrated advertising campaigns.

A Journalism graduate, Kyle began his career writing for The Guardian and i-D magazine in London before moving into advertising and brand strategy, working with agencies including Mother and Naked Communications. He later served as Creative Strategy Director at New York-headquartered strategy and innovation consultancy Redscout, working with clients including MillerCoors, Vox Media, PepsiCo, Diageo and Sesame Workshop across brand positioning, communications and product innovation.

After relocating to Australia, Kyle led Creative Strategy at Lion, overseeing brand strategy and creative development across its portfolio. In 2022, he joined Accenture Song as a Strategy Director, working across its Design practice and Droga5 with a focus on advertising, customer experience, innovation and growth. There he worked with brands including Air New Zealand, Mars Petcare, Amazon, Qantas, Mazda and Suntory Global Spirits, broadening his experience across digital products, services and the end-to-end customer experience.

Originally from the UK and now based in Sydney, Kyle has been a guest lecturer at NYU Stern School of Business in New York and a columnist for The Gourmand magazine. He lives with his wife and three children.